One odd little tidbit I’ve encountered through all the talk around Sparks Street is the move by the Sparks Street BIA to re-name Sparks Street as “Uptown”. It is nothing new for developers or business interests to attempt to re-brand a neighbourhood (recently, developers have attempted to re-name parts of Centretown “South Central”, and it is my understanding that the Golden Triangle was named by developers), but this seems particularly dumb.

Sparks Street is right in the heart of downtown. There’s really nothing more downtown than wedging yourself between Queen and Wellington. It’s… odd… to go for the exact opposite prefix. You might call it Orwellian, if it actually really mattered.

The Self-Destruction of Sparks Street

It’s really hard to figure out Sparks Street Mall. It should be a downtown treasure, a part of Ottawa’s heritage, but it never seems to get there. There are more and more events and activities going on these days (Ribfest, Buskers Festival, Poutinefest…), but whenever the mall seems to making some progress, those running the show do something really stupid.

Take, for instance, their Farmer’s Market. This sort of thing is all the rage, and one can hardly blame Sparks Street for hopping on the trend. Apparently, it was quite successful. Apparently, it was too successful, leading to it getting shut down, as local business Art-is-in Bakery tweeted this morning:

The bricks-and-mortar stores weren’t happy, and so the Sparks Street BIA shut these vendors down. This is just the most recent curious decision. The BIA has worked to undercut the pedestrian mall for a few years. More and more, you will see trucks and cars driving along—and parking on—the pedestrian mall. This shot appeared on Twitter today:

It’s clear that the BIA cares little about residents, but the question becomes, why are they so powerful? The BIA seems to be calling all the shots. They function as the management group for Sparks Street. Public Works and the NCC have appropriated just about all the buildings along Sparks Street and—according to Wikipedia—the NCC appropriated the Sparks Street Mall, itself. The NCC, however, claims no ownership over Sparks Street, claiming it’s just any old city street:

Of course, there is probably some slight-of-tweet going in in that statement. The NCC refers to Sparks Street, but, of course, the issues are with Sparks Street Mall. The NCC and PWGSC hold significant sway over the Mall (as the landlords of all the buildings). The BIA is a shadowy organization (with a horrible social media presence). It has a limited web presence of its own, and mostly hides behind the Sparks Street brand.

The BIA is, of course, a special interest that primarily represents the interests of the businesses on parks Street. They are not, primarily, a representative of either the city or residents. As noted on the city’s website:

BIAs come into existence when local business and property owners join together to improve, promote and undertake projects that will result in a stronger and more competitive commercial main street or business district. With the City’s support, they organize, finance and complete local improvements and promotional events from their common location within a defined commercial area.

So what we are left with is a special interest group that has been given a lot of control over public space. Is there anywhere else in the city where a special interest group gets to—officially—control a public street? And make no mistake, this is a street. It does not matter if there are no cars (even though there are) on this pedestrian street, it is still, in its essence, a public street.

There is a simple solution. The city needs to exert more control over Sparks Street. Since it falls under city control—assuming that neither the NCC, Heritage Canada nor PWGSC will interfere—we should be able to. We shouldn’t be bullied and abused by a small group of self-important, entitled businesses.