Signs of failure

slow down for usRecently, the city launched a new campaign to help make our streets safer. I’m not sure what you’d call it. It’s not really a safety campaign, and it’s not really an awareness campaign. Truly, it’s just an admission of guilt. The city has built horribly dangerous roads, but are willing to make nothing but the most facile gestures towards fixing them.

The project is called Slow down for us! It appears to consist of putting up lawn signs that read “Slow down for us!” and show kids playing. It’s a worthwhile message: let’s not kill children.

First, the good news; councillors are getting behind this project. Many councillors have been out putting up these signs, distributing them to residents and advertising the initiative. It’s good to see councillors getting on board with safety initiatives (however, any councillor who is willing to hand out these signs, but isn’t willing to do anything to actually curb traffic speed and volumes is a hypocrite).

That’s it. There’s nothing else good about this project. The only reason we resort to asking residents to put up signs exhorting motorists to slow the fuck down and stop running over kids is because we over-build our roads, rely on car-centric neighbourhood design and do next to nothing to stop or punish dangerous drivers.

Above, you see a picture of Rideau-Rockliffe’s councillor Tobi Nussbaum helping launch this initiative. It so happens that I bike through his ward every day. On Queen Mary Street between Quill and Edith there are five Slow Down signs on one side of the street. The other side of the is a park, and there is another sign posted. Between Quill and Vera, there are twelve of these signs.

This isn’t an awareness campaign; it’s desperation. Queen Mary is a residential street. But it’s a wide residential street with, mostly, long sight lines. It is a street designed for speed at the expense of safety. The popularity of these signs on Queen Mary isn’t and indication of a successful safety campaign. It’s an indictment of a city that doesn’t care about safety.

Now, I believe that Nussbaum is a councillor who actually cares about street safety, but not every councillor does…not really. And so I would implore any councillor who has backed the Slow down for us! campaign to also back measures that will make our streets substantively safer.

Here’s what needs to be done: road diets, narrower lanes, wider sidewalks, raised crosswalks or intersections, bike lanes, speed bumps, bulb outs, tree cover, lower speed limits, traffic lights programmed to favour walking and bicycling…the list goes on.

However, if you value three minutes of commuting time over the safety children, handing out these signs is little more than a lie.

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2 thoughts on “Signs of failure

  1. Pingback: COMMENT: Safety campaign is a sign of failure | StittsvilleCentral.ca

  2. Pingback: City Streets and Signs of Improvement | Steps from the Canal

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