One odd little tidbit I’ve encountered through all the talk around Sparks Street is the move by the Sparks Street BIA to re-name Sparks Street as “Uptown”. It is nothing new for developers or business interests to attempt to re-brand a neighbourhood (recently, developers have attempted to re-name parts of Centretown “South Central”, and it is my understanding that the Golden Triangle was named by developers), but this seems particularly dumb.

Sparks Street is right in the heart of downtown. There’s really nothing more downtown than wedging yourself between Queen and Wellington. It’s… odd… to go for the exact opposite prefix. You might call it Orwellian, if it actually really mattered.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s